Di era digital, tren bisnis dan marketing berubah dengan cepat. Para marketer harus memiliki pengetahuan dan paradigma serta skill yang berbeda tentang dunia online marketing. Internet merupakan sebuah media yang sangat besar. Ada banyak peluang sekaligus tantangan yang harus dihadapi oleh para pemasar yang ingin berhasil menjalankan program marketing di era digital. Saat ini, melakukan pemasaran traditional saja tidak cukup. Para pemasar membutuhkan strategi Modern Marketing dengan menerapkan Digital Marketing sebagai solusinya.
Table of Contents
TogglePURPOSE
Membekali peserta dengan kemampuan memperluas pasar dan mempertahankan pasar yang ada. Juga dibekali kemampuan membaca laporan keuangan dan cara mengambil keputusan secara kuantitatif.
MATERI
1. What is Business Development
2. Why is it important? Connected to 7S-Strategy
3. How to :
* Understanding Organization Goals and Road Map
* Ansoff Matrix
* Strategy in Red Ocean (Quadrant 1)
* Strategy in New Market (Quadrant 2)
* Strategy to Launch a New Product (Quadrant 3)
* Strategy Blue Ocean (Quadrant 4)
* Reading Financial Report
* Feasibility Study and Effective Business Plan
* Quantitative Decision Making
METHOD
Presentation
Discussion
Case Study
Evaluation
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