Corporate Event merupakan sebuah program yang dilakukan suatu perusahaan secara terencana untuk suatu tujuan, baik untuk tujuan promosi, peringatan, penghargaan dan lainnya. Namun berbeda dengan kegiatan yang spontan, Corporate Event dilakukan berdasarkan rencana yang telah disusun sebelumnya dan sesuai dengan visi misi korporat. Untuk menghasilkan suatu event korporat yang berhasil, dibutuhkan manajemen event yang baik.
MANFAAT
Setelah mengikuti pelatihan ini peserta diharapkan :
1. Mengetahui dan memahami manajemen event korporat.
2. Peserta mampu merencanakan dan mengimplementasikan event korporat.
MATERI
1. Manajemen event
2. Bentuk dan karakteristik Event Korporat
3. Brand activation, PR Campaign, Event Marketing
4. Tahap-tahap Manajemen Event
5. Mendesain event kreatif dan penggalian tema
6. Menentukan tujuan dan target acara
7. Menganalisis khalayak event
8. Menyusun pesan dalam acara
9. Mengelola event yang efektif (Tim Kerja, Logistik Acara)
10. Mengefisienkan anggaran event
11. Teknik promosi dan publikasi event
12. Melakukan evaluasi acara
METHOD
Presentation
Discussion
Case Study
Evaluation
Instructor by : Syafaruddin Alwi
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