Training ini mengulas tuntas menegnai dunia public relation dan bagaimana menjalin hubungan yang baik di klanagan media. Hal ni penting karena mempunya 2 fungsi :
1. Fungsi representasi organisasi
2. Management Citra
Banyak perusahaan mengangap bahwa peran Public Relation hanya sekedar pemanis dan support, tetapi bila public relation dijadikan sebuah elemen yang terintegritas dalam unit strategic, dipastikan perusahaan akan mendapatkan benefit yang tinggi, yaitu branding dan value yang mendorong laju penjualan produk perusahaan.
PURPOSE :
1. Membuat Rencana dan mengimplementasikan Public Relation secara efisien dan efektif
2. Memahami bagaimana kalangan media meliput kegiatan organisasi
3. Membuat Press Realease yang baik
4. Mehamai Golden Rule kritikal area Public Relation
5. PR dan media conection melalui internet
OUTLINE MATERI
1. Handling Press – Golden Rules
2. Successful PR strategy
3. Mengintegrasikan PR ke dalam Marketing Mix
4. Mengorganisaiskan 1-2-1 Press Interview
5. Melaksanakan kampanye dan lobby
6. Meningkatkan Publi Relation menjadi peran strategis
7. Do and Don’t on PR world
8. Communication Excellence
METHOD
Presentation
Discussion
Case Study
Evaluation
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