Effective marketing research ditujukan bagi para praktisi pemasaran yang selama ini merasakan adanya gap tentang kebutuhan-kebutuhan pelanggan. Melalui riset pemasaran yang efektif akan didapatkan berbagai informasi yang diperlukan bagi arah pengembangan produk baru, strategi pemasaran (4P atau 7P), dan strategi pelayanan pelanggan (termasuk CRM). Meskipun perusahaan menggunakan jasa konsultan riset pemasaran, praktisi pemasaran perusahaan tetap harus menguasai konsep dan filosofi riset pemasaran yang akan dilakukan dan bagaimana mengimplementasikannya. Melalui pelatihan ini para peserta akan dibekali kompetensinya dalam melakukan riset pemasaran yang efektif.
Table of Contents
ToggleMATERI
* The importance & role of marketing research
* Principles of research leadership
* Developing clear and insightful action standards
* Developing a marketing research strategy
* Consumer insight process
* Setting marketing research objectives
* New product marketing research
* Analyzing & presenting marketing research results
OUTPUT PELATIHAN
* Memahami konsep dan implementasi riset pemasaran yang efektif
* Mampu melakukan perencanaan riset pemasaran
* Mampu melakukan program riset pemasaran
* Mampu melakukan implementasi hasil-hasil riset pemasaran
METHOD
Presentation, Discussion, Case Study, Evaluation
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