Keunggulan digital marketing terletak pada kemampuan perusahaan untuk dapat secara instan mengevaluasi efektivitas aktivitas pemasaran karena banyaknya data yang tersedia secara real-time. Dengan demikian, digital marketing dapat secara terus-menerus diperbaiki untuk menjadi semakin efektif. Perusahaan perlu memahami metrics yang dapat digunakan, sumber data yang tersedia, dan bagaimana memanfaatkan data tersebut untuk evaluasi key performance indicators (KPIs). Dalam pelatihan ini, peserta akan belajar bagaimana melakukan digital marketing analytics secara komprehensif.
OUTLINE
* Understanding Metrics, Data Sources, and KPIs
* Data Collection, Analysis, and Visualization
* Understanding Facebook Analytics
* Understanding Google Analytics
PARTICIPANT
* Marketing manager
* Brand and product manager
* General manager
* Digital marketing manager
* Digital channel manager
* Individuals who plan and implement digital marketing decisions
METHOD
Presentation
Discussion
Case Study
Evaluation
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