Perkembangan teknologi informasi sangat dramatis telah membawa dampak transformasional pada dunia bisnis dan perusahaan. Salah satu perkembangan yang cukup pesat adalah e-business atau e-commerce. Bidang ini akan terus berkembang dan berdampak pada kemajuan bisnis perusahaan, khususnya dalam penyempurnaan direct marketing, transformasi organisasi dan redefinisi organisasi. Training ini akan membahas tentang e-business mulai dari perencanaan, aplikasi dan monitoringnya.
OBJECTIVE
Memahami e-business beserta konsep dan aplikasinya dalam perusahaan.
COURSE OUTLINE
* Internet dan Perkembangannya
* Perkembangan E-Business, E-Commerce
* Peluang dan Tantangan E-Business
* Dampak E-Business Terhadap Praktik Bisnis Perusahaan
* E-Tailing
* Perilaku Konsumen Internet dan Market Research
* Webvertising
* E-Service
* Business to Business Electronic Commerce
* Intranet dan Extranet
* Study Kasus
PARTICIPANT
IT, Akuntansi & Pajak
METHOD
Pre Test
Presentation
Discussion
Case Study
Post Test
Evaluation
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